Launch Landscape Analysis

Objective :

Launch Assessment of products in Primary Immuno-deficiency area along with Identification of First Launch, Launch Timelines, Geographies of Launch through Primary Intelligence.

Problem Statement:

A mid pharma client based in Germany, involved in late-stage development of a therapy for PID, with effective marketing and commercialisation presence in Europe, wanted to assess the launch readiness of competitors involved in the same arena for strategic positioning of their product. They wished to identify and evaluate the launch timelines, geographies of launch, First Launch company, commercial readiness, and salesforce of competitors.

Our Methodology:

• Extensive primary & secondary analysis
• Pipeline Assessment
• Clinical trial assessment & analysis
• Literature analysis through press releases, research publications, country-specific reports
• Internal database reviewing
• Extensive primary research to identify the latest developments and current scenario of the products

Results:

DelveInsight provided an effective understanding of the competitor company’s launch timelines, promotion process, covering developmental capabilities.

• XX Product has received approval in EMA
• The company has started promotional events
• YY Product has a pending approval in the EMA
• Promotional messages sent directly to Physicians
• Price Negotiations underway in Italy and Spain
• Launch process: Approval -> Pricing Approval -> Talk with Physicians-> Supply to Hospital Pharmacies