Launch Landscape Analysis

Expanding Into Asia-Pacific: Life sciences opportunities and strategies for success
Objective :

Launch Assessment of products in Primary Immuno-deficiency area along with Identification of First Launch, Launch Timelines, Geographies of Launch through Primary Intelligence.

Problem Statement:

A mid pharma client based in Germany, involved in late-stage development of a therapy for PID, with effective marketing and commercialisation presence in Europe, wanted to assess the launch readiness of competitors involved in the same arena for strategic positioning of their product. They wished to identify and evaluate the launch timelines, geographies of launch, First Launch company, commercial readiness, and salesforce of competitors.

Our Methodology:
  • Extensive primary & secondary analysis
  • Pipeline Assessment
  • Clinical trial assessment & analysis
  • Literature analysis through press releases, research publications, country-specific reports
  • Internal database reviewing
  • Extensive primary research to identify the latest developments and current scenario of the products
Results:

DelveInsight provided an effective understanding of the competitor company’s launch timelines, promotion process, covering developmental capabilities.

  • XX Product has received approval in EMA
  • The company has started promotional events
  • YY Product has a pending approval in the EMA
  • Promotional messages sent directly to Physicians
  • Price Negotiations underway in Italy and Spain
  • Launch process: Approval -> Pricing Approval -> Talk with Physicians-> Supply to Hospital Pharmacies

Related Insights

Go-To-Market Strategy
Go-To-Market Strategy

A medium pharmaceutical client based in United States with biosimilar commercial capabilities involved DelveInsight to identify commercial processes [...]

View Case
In-Licensing Opportunity
In-Licensing Opportunity

A large client based in USA, involved in drug delivery devices, with effective marketing and commercialization presence across the globe [...]

View Case
Competitive Benchmarking
Competitive Benchmarking

A large pharmaceutical client based in Europe involved DelveInsight to identify patient advocacy strategies of companies operating in the Pharma sector of the European Union, to benchmark their efforts against their competitors. [...]

View Case

Fill the form to download the case study

I consent to DelveInsight gathering details provided via this form. Check our Privacy Policy to know more.