Market & Competitive Assessment

Mapping Commercial Success in the Cell Imaging Technology domain
Objective:

Creating Competitive Advantage through accurate Market Analysis

Problem Statement:

A large Asian conglomerate was working to develop their asset portfolio in Cell Imaging and Analysis, and was interested to assess the market scenario of software based devices in the Cell Analysis and Cell Observation segment, such as HCS, Cell Analyzers, Flow Cytometers etc., to understand the past and forecasted market, to assess decision of possible market entry and potential future commercial success. The client requested evidence-based market estimation, segmented by type, end users, and application in US, EU, and some select APAC nations.

Solution:
  • Provided current and forecasted market of Cell Analysis and Observation devices, with segments by company and by region
  • Assessed Company’s competition and Market Dynamics to better create market entry strategies
Our Methodology:
  • Understanding Competition in the market, assess product portfolios and geographical reach to assess the landscape
  • Evaluating historical country- and company- based revenue and assessing relevant market segmentation
  • Deep-dive assessments into the device price and overall Market Size Assessment and Forecast and Outcome reporting
Impact:
  • Led to changes in KPI targeting through understanding region-centric market differences
  • Helped assess points of improvement in sales plan through understanding user perspectives
  • Improved resource allocation for achieving higher sales target

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