Market Size & Forecast Assessment

Objective:

Analyzing market potential to implement market entry strategies

Problem Statement:

European-based Medical Device Company wanted to understand the complete landscape in regard to current available Patient Pool, Devices Market Size and Competitor Share for Patent Foramen Ovale (PFO) in the EU to assess potential value-based market size of Patent Foramen Ovale for aligning business opportunities in this segment, through patient-based epidemiology assessment for market entry opportunities. Additionally, the client was looking to receive Reimbursement Scenario assessments, for taking strategic decision for increasing access to the PFO device in the EU market.

Solution:

• Provided current and addressable market of PFO to provide the market opportunity to the client
• Assessed Company’s competition to create effective landscape
• Provision of Market Dynamics to better create market entry strategies

Our Methodology:

• Understanding patient pool at risk, across indications, including cryptogenic stroke, migraine, decompression sickness etc. and calculating treatable pool of patients
• Evaluating current treatment practices to place PFO treatment in the regimen
• Deep-dive assessments into the device price, treatment processes and average procedures
• Market Size & Forecast Assessment and Pricing & Reimbursement reporting

Impact:

• Client implemented Market Entry strategies based on our data-driven, strategic insights
• Provided understanding of subtle positioning changes as per Patient related Outcomes
• Curated sales plan through assessment of patient pool segmentation