Unleashing Insight: Product Assessment & Performance Evaluation Through an Interactive KPI Dashboard

Objective: “Visualise to Actualise”

In the complex and dynamic field of oncology, organisations must swiftly interpret performance data across multiple product lines, regions and channels. This case study from DelveInsight focuses on an oncology product assessment dashboard designed to allow a global pharmaceutical company to monitor new-asset performance based on both lead and lag KPIs.
The goal: turn raw information into actionable insights by centralising metrics, reducing lag in interpretation, and enabling strategic decision-making.

Problem Statement: “When Data Becomes Delay, Insight Becomes Risk”

The client faced the challenge of handling a wide variety of newly-launched oncology products across multiple locally operating countries (LOCs). Their key problems:

• Inconsistent or delayed reporting of lead indicators such as sales volume, patient volume, share of patient and market share across lines.
• Lag indicators such as awareness, share of voice, coverage, market access, treatment duration, doses administered these were not effectively aggregated or visualised.
• No unified platform to compare country-wise performance at monthly, quarterly, yearly intervals leading to missed opportunities to identify under-performing markets or brands in time.

Our Methodology: “From Silos to Single Pane of Glass”

DelveInsight implemented a structured methodology to overcome these issues:

• Lead KPI tracking was established covering sales, volume, number of patients, patient share and market share across lines.
• Lag KPI metrics included awareness levels, share of voice, coverage, market access, treatment duration and dose metrics.
• A centralised data-repository was developed through collaboration with LOC teams to ensure timely availability of required data.
• Rigorous data sanity-checks were conducted on the large dataset before publishing on the dashboard to ensure reliability for high-level review. 

The result: a web-based interactive KPI dashboard built by DelveInsight that offers visualisations, monthly executive summaries, and evolution indices to compare individual country performance. 

Results: “Clarity, Comparisons & Competitive Advantage”

Thanks to DelveInsight’s dashboard solution, the client gained:

• A coherent, web-based interactive KPI dashboard covering all suggested visualisations and delivering a monthly executive summary of performance by brand/country. 
• Timely feedback loop to LOCs - enabling country teams to understand real-time performance, identify issues, address under-performance and accelerate decision-making. 
• The introduction of an “evolution index” that allowed benchmarking of individual countries’ performance in a clear format, spotlighting both high-performers and areas needing attention.
• Improved visibility into good vs. bad-performing brands and markets across different lines/countries, enabling resource re-allocation, focus shifts, and strategic interventions. 

DelveInsight’s oncology product assessment dashboard converted a complex, multi-country data challenge into a powerful strategic tool delivering visibility, comparability and insight across lead and lag KPIs in one unified interface.