Product Assessment

Objective :

Performance evaluation of new assets on the basis of Lead and Lag KPIs

Problem Statement:

A global pharmaceutical company aimed to monitor the performances of its wide variety of newly launched oncology products based on Lead and Lag KPIs on a monthly, quarterly, and yearly basis in Locally operating countries (LOCs).

Our Methodology:

• Lead KPIs: Sales/Volume/Patient data/Patient share/Market share across the lines etc.
• Lag KPIs: Awareness, Share of Voice, Coverage, Market access, Duration of treatment, Doses, etc.
• Database creation with various LOC teams for timely availability of required data
• Sanity check of the large set of information before publishing on the dashboard for a high-level review

Results:

• A web-based, interactive KPI dashboard covering all the suggested visualization with the functionality of providing a monthly executive summary
• Timely information to provide performance feedback to LOCs just in time
• Evolution index helped to compare the performances of individual countries
• Good and bad performing brands/countries in the set of different brands/countries