Patient Engagement Solutions Market

Patient Engagement Solutions Market by Product (Software and Services), Deployment (On-premise and Cloud), End-User (Hospitals and Clinics, Home Healthcare, and Others), and Geography (North America, Europe, Asia-Pacific, and Rest of the World) is expected to grow at a steady CAGR forecast till 2032 owing to the growing prevalence of chronic diseases and technological advancements and product launches

The patient engagement solutions market was valued at USD 23,880.95 million in 2024, growing at a CAGR of 12.15% during the forecast period from 2025 to 2032 to reach USD 59,499.28 million by 2032. The demand for patient engagement solutions is being driven by several key factors, foremost among them the rising prevalence of chronic diseases like diabetes and heart disease, which necessitates ongoing patient engagement and monitoring. The shift toward patient-centered care, coupled with technological advancements and new product launches in the field, further accelerates market growth. Additionally, strong government support and initiatives to promote digital health adoption are instrumental in fostering positive growth in the patient engagement solutions market during the forecast period from 2025 to 2032.

Patient Engagement Solutions Market Dynamics:

The rising prevalence of chronic diseases such as diabetes, cardiovascular diseases, and obesity is a major driver of market growth. According to data published by the British Heart Foundation in September 2024, approximately 640 million people worldwide were affected by heart and circulatory diseases, with the number expected to rise in the coming years. The same source reports that around 67 million new cases of heart or circulatory diseases are diagnosed globally each year.

Similarly, data from the International Diabetes Federation (2023) indicates that approximately 537 million adults aged 20 to 79 were living with diabetes in 2021. This figure is projected to increase to 643 million by 2030 and reach 783 million by 2045 worldwide. Additionally, the World Obesity Federation (2022) predicts that by 2030, nearly 1 billion people globally equivalent to 1 in 5 women and 1 in 7 men will be living with obesity. The growing burden of these chronic conditions, largely due to an aging population, underscores the need for continuous patient engagement and monitoring, thereby fueling the growth of the patient engagement solutions market.

The increasing demand for patient-centered care further drives this market, as patient engagement solutions facilitate improved communication between patients and healthcare providers, enhancing health management outcomes. According to NHS England data from July 2023, over one million patient-physician interactions occur every 36 hours in the United Kingdom, with many resulting in subsequent follow-ups. Notably, approximately 90.3% of patients reported active involvement in discussions about their care and treatment, marking a 0.4% increase from 2022 (89.9%), which reflects strengthened patient-physician communication.

A similar trend is observed globally. For example, a survey conducted by the Canadian Medical Association in 2021 found that over 70% of respondents believe virtual care improves patient access and supports patient-centered care. This global shift toward enhanced patient engagement is accelerating the adoption of patient engagement solutions worldwide.

Government support and initiatives promoting digital health adoption further boost market growth. In February 2024, the World Health Organization (WHO) launched the Global Initiative on Digital Health (GIDH), a WHO-managed network comprising organizations, institutions, and government technical agencies. The initiative aims to support sustainable digital health transformations at the national level by assessing country-specific needs and aligning resources to enhance digital health adoption. Such efforts encourage the use of digital health technologies, including patient engagement platforms, thereby driving market expansion.

Technological advancements and new product launches also contribute significantly to market growth. For instance, in July 2024, HSBlox, a healthcare technology company, launched CureAlign 3.9, an advanced patient engagement platform. The updated version features the Carengage workflow solution, designed to improve care coordination and patient outreach within value-based care programs. This innovation enables healthcare providers to engage patients more effectively by tailoring interactions to individual needs, ultimately enhancing healthcare delivery.

However, despite these growth drivers, certain challenges persist. Data privacy and security concerns, along with the high costs associated with developing and implementing patient engagement solutions, remain key barriers that could limit market growth.

Patient Engagement Solutions Market Segment Analysis:

Patient Engagement Solutions Market by Product (Software and Services), Deployment (On-premise and Cloud), End-User (Hospitals and Clinics, Home Healthcare, and Others), and Geography (North America, Europe, Asia-Pacific, and Rest of the World)

In the product segment of the patient engagement solutions market, the software category is projected to hold the largest market share in 2024. This growth is primarily driven by the rising adoption of telehealth solutions that emphasize patient-centric care. According to the Australian Health Practitioner Regulation Agency (August 2024), more than 25% of individuals in Australia used at least one telehealth consultation within the past 12 months. Similarly, data from NHS England (2024) revealed that over 487,000 people in the United Kingdom received support through digital home care and remote monitoring technologies between 2020 and 2023, highlighting the growing reliance on digital solutions to enhance patient engagement.

Patient engagement software facilitates seamless communication between patients and healthcare providers, ensuring timely responses to questions, concerns, and updates. This fosters personalized care and improves patient satisfaction. By encouraging active involvement in their treatment plans, these solutions enhance adherence to medications, lifestyle modifications, and prescribed therapies, ultimately leading to better health outcomes. The multitude of benefits offered by patient engagement software including improved patient care, increased medication adherence, and enhanced patient-provider communication continues to drive the growth of this segment and the overall market.

Recent product launches further underscore the segment’s expansion. For instance, in August 2024, PatientPoint, a leading digital health company, introduced PatientPoint Focus™, an innovative solution designed to enhance patient engagement before, during, and between medical visits. This advanced platform provides patients with tailored, relevant information throughout their care journey, empowering them to engage in more informed discussions with their healthcare providers. By promoting proactive health management, PatientPoint Focus™ contributes to improved patient outcomes. Such product innovations are pivotal in propelling the growth of the patient engagement solutions market.

North America is expected to dominate the overall patient engagement solutions market:

North America is projected to hold the largest share of the patient engagement solutions market in 2024, driven by the increasing prevalence of chronic diseases, largely due to an aging population. The growing adoption of telehealth solutions and the rising demand for patient-centered care further support market growth in the region. Additionally, technological innovations in product development and strong government support for digital health adoption are key factors fueling the expansion of the patient engagement solutions market in North America.

According to recent data from the Centers for Disease Control and Prevention (CDC, 2024), approximately 4.9% of U.S. adults were diagnosed with coronary heart disease (CHD) in 2022. Similarly, the American Heart Association (2024) reported that in 2021, approximately 9.7 million adults in the United States were living with undiagnosed diabetes, 29.3 million had been diagnosed with the disease, and 115.9 million were dealing with pre-diabetes. In Canada, the Government of Canada (2022) stated that approximately 1 in 12 adults (2.6 million individuals aged 20 and above) are diagnosed with some form of heart disease annually. The rising prevalence of these chronic conditions necessitates effective patient engagement strategies to improve disease management, leading to increased demand for solutions that enable continuous patient-provider communication and monitoring.

Telehealth adoption has also surged in the region. According to the CDC’s National Health Interview Survey (October 2022), 37% of U.S. adults used telemedicine services in the past 12 months, with usage increasing with age and being higher among women (42%) compared to men (31.7%). Telemedicine and other digital health solutions facilitate access to health information, appointment scheduling, and direct communication with healthcare providers, thereby significantly contributing to the growth of the patient engagement solutions market.

Moreover, key regional players are prioritizing technological advancements to develop more effective patient engagement solutions. For instance, in December 2022, EnlivenHealth launched the Patient Engagement Network (PEN), a comprehensive platform designed to enhance patient communication. The PEN solution delivers branded educational messages tailored to each patient’s preferred time, location, and communication method. Such innovative product launches are further propelling market growth across North America.

Patient Engagement Solutions Market Key Players: 

Some of the key market players operating in the patient engagement solutions market include McKesson Corporation, Oracle, Phreesia, OSP Labs, HealthAsyst, Veradigm LLC, athenahealth, NXGN Management, LLC, eClinicalWorks, Greenway Health, LLC, Practice Fusion, Inc., American Well, Medisafe, GetWellNetwork, Inc., Personify Health, Luma Health Inc., CipherHealth Inc., Relatient, CureMD Healthcare, Oneview Healthcare, and others.

Recent Developmental Activities in the Patient Engagement Solutions Market:

• In June 2024, Personify Care Pty Ltd and Novari Health announced a strategic partnership aimed to ensure that patients gain timely access to the care they require. As a result of this partnership, Novari Health introduced the Novari Patient Engage to the Canadian and UK markets, powered by Personify Care’s advanced technology platform. This collaboration is expected to enhance patient engagement and streamline healthcare delivery across these regions. 
• In May 2024, Pada Health launched a new Patient Engagement Platform (PEP), which is a comprehensive digital suite designed to engage patients throughout their entire healthcare journey. From pre-service to post-service, this platform manages all interactions within a provider platform and is delivered via a patient application. 

Key Takeaways from the Patient Engagement Solutions Market Report Study

• Market size analysis for current Patient Engagement Solutions Market size (2024), and market forecast for 8 years (2025 to 2032)
• Top key product/technology developments, mergers, acquisitions, partnerships, and joint ventures happened over the last 3 years.
• Key companies dominating the Patient Engagement Solutions market.
• Various opportunities available for the other competitors in the Patient Engagement Solutions Market space.
• What are the top-performing segments in 2024? How these segments will perform in 2032?
• Which are the top-performing regions and countries in the current Patient Engagement Solutions market scenario?
• Which are the regions and countries where companies should have concentrated on opportunities for Patient Engagement Solutions market growth in the coming future?

Target Audience Who Can be benefited from this Patient Engagement Solutions Market Report Study

• Patient Engagement Solutions product providers
• Research organizations and consulting companies
• Patient Engagement Solutions related organizations, associations, forums, and other alliances
• Government and corporate offices
• Start-up companies, venture capitalists, and private equity firms
• Distributors and Traders dealing in Patient Engagement Solutions
• Various end-users who want to know more about the Patient Engagement Solutions Market and the latest technological developments in the Patient Engagement Solutions Market. 

Frequently Asked Questions for the Patient Engagement Solutions Market:

1. What are Patient Engagement Solutions?

• Patient engagement solutions are digital tools and platforms designed to facilitate active participation and communication between patients and healthcare providers. These solutions empower patients to take an active role in managing their health by providing access to health information, appointment scheduling, medication reminders, treatment plans, and enabling real-time communication with healthcare professionals.

2. What is the market for Patient Engagement Solutions?

• The patient engagement solutions market was valued at USD 23,880.95 million in 2024, growing at a CAGR of 12.15% during the forecast period from 2025 to 2032 to reach USD 59,499.28 million by 2032.

3. What are the drivers for the Patient Engagement Solutions market?

• The patient engagement solutions market is expected to experience significant growth driven by factors such as the rising prevalence of chronic diseases like diabetes and heart disease, which necessitates ongoing patient engagement and monitoring. The shift toward patient-centered care, coupled with technological advancements and new product launches in the field, further accelerates market growth. Additionally, strong government support and initiatives to promote digital health adoption are instrumental in fostering positive growth in the patient engagement solutions market during the forecast period from 2025 to 2032.

4. Who are the key players operating in the Patient Engagement Solutions market?

• Some of the key market players operating in the patient engagement solutions market include McKesson Corporation, Oracle, Phreesia, OSP Labs, HealthAsyst, Veradigm LLC, athenahealth, NXGN Management, LLC, eClinicalWorks, Greenway Health, LLC, Practice Fusion, Inc., American Well, Medisafe, GetWellNetwork, Inc., Personify Health, Luma Health Inc., CipherHealth Inc., Relatient, CureMD Healthcare, Oneview Healthcare, and others.

5. Which region has the highest share in the Patient Engagement Solutions market?

• North America is projected to hold the largest share of the patient engagement solutions market in 2024, driven by the increasing prevalence of chronic diseases, largely attributed to an aging population. The growing adoption of telehealth solutions, alongside the rising demand for patient-centered care, further supports the market's growth in the region. Additionally, technological innovations in product development and strong government support for the adoption of digital health solutions are key factors contributing to the expansion of the patient engagement solutions market in North America.