The Changing face of Consumer Healthcare during COVID-19

With worldwide dissemination and now over 9 million cases and nearly 500,000 deaths recorded, the effect of COVID-19 has been far-reaching and unpredictable. As people remain aware of new cases and deaths rising worldwide, global consumer trust has been at its lowest level for many years. COVID-19 has also taken the consumer healthcare industry by surprise by generating the panic buying during the lockdown phase, which created chaos amongst the consumers and the consumer healthcare firms scrambled to meet the consumer demands. To highlight the categories which were directly by COVID-19, such as the cough and cold, pain relief, minerals, and supplements as well as some of the health and hygiene categories which showed an exponential rise in sales, some consumer healthcare categories such as fragrances, cosmetics, and grooming categories have seen a gradual fall during the lockdown, putting them into a negative territory till present. With only such few exceptions in the segment, no companies, categories or regions have been spared from the pandemic effect.

Through this whitepaper, DelveInsight is bringing into light the present facet of the consumer behaviours, attitude, and interest towards different segments of consumer health. It also includes the emerging and current pipeline, the trends, and the technologies, which are into the spotlight through its demand in the era of the pandemic. This whitepaper would help the readers catch a glimpse of what is presently happening in the consumer health arena, and how the consumer healthcare firms, and manufacturers can tackle these continuous changes and the challenges and evolve in this new era.