Nestlé vs. Unilever : Strategic Assessment of the two Consumer Giants
Nestlé and Unilever are multinational corporations established in 1866 and 1930, respectively. The longevity and continued success of these two businesses are visible in their growing global customer base over the years, becoming a household name in almost every country on the planet due to their constant rebranding, enhancement, and advertising of their products.
Apart from them being a renowned brand, they both are also very highly competitive in the consumer healthcare market since the 90s. One of the most prominent examples has been the 2018 war for taking over GSK’s Horlicks. Unilever edged out Nestlé by agreeing to pay 1 billion dollars more for Horlicks as compared to the bid price of Nestlé. This cold war for consumer trust is a never ending corporate war which will leave a mark in the history of mankind. In this whitepaper, the reader can get the current analytical scenario of how the battle is shaping up for Nestlé and Unilever. The reader will also get a gist of how the battle initially evolved by highlighting the historical developments of both the companies, to the current happenings and challenges faced by the two giants. The whitepaper also covers a comparative analysis of the giants, followed by its global position in the food & nutrition market, the strategies adopted to survive and win the consumer trust and lastly the future market focus which can eventually let the readers decide who the ruler of the consumer healthcare market is.