Competitive Intelligence

Competitive Intelligence Dashboard to Map Market Dynamics
Objective:

An interactive dashboard to track the evolving market landscape

Problem Statement:

A global pharmaceutical company desired a web-based, robust and simplified, and user-friendly interactive dashboard that encompasses launch timelines, study start date and primary completion date, Primary and secondary outcomes, Trial locations, any regulatory designation assigned to products, developing companies, Their partners, technology being used and others to help their top executive track the evolving CI landscape in HR+ HER2-ve Breast Cancer.

Our Methodology:
  • Integrative approach
  • CI and Business analytics tool to include multiple types of interactive charts
Results:
  • Web-based, interactive competitive intelligence dashboard covering insights on Competitor, Patent info, Launch year, Class, MOA, Duration of treatment, Dosing, Companies, Deals was prepared with agreement on quarterly update.

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