Competitive Intelligence

Objective:

In-depth analysis of the competitive activity in the desired space

Problem Statement:

One of the regular Europe-based clients wished to evaluate a long-term research partner who can timely deliver valuable competitive insights to support the clinical, commercial, and launch strategies of their novel class of oncology product targeting AML, Multiple myeloma, and ALL indications. The client wanted a detailed analysis of the competitive activity in the space and periodic assessment of the regulatory situation in several countries for the planned commercialization by the partner, with the foremost criteria put forward being timely delivery of the competitive activity.

Our Methodology:

• Comparative analyses with the competitor’s product
• KOL’s opinion clinical development strategies, clinical data presentation timing, and specific products
• Current treatment paradigms analysis
• In-depth competitive benchmarking including commercial launch preparedness, patient awareness campaigns, and pricing strategies

Results:

• Periodic competitive inputs into competitors activities
• Short term strategies to designing counter-messaging strategies and positioning and promotional strategies