Over the past few, the internet and communication technology (ICT) has evolved significantly and empowered the consumer like never before. Today, the consumer has thousands of products and services available through a click of a button. Along with the increased variety/range of products, it has also saved user’s time and money.
Following the trends, a few companies, prominently startups, have also started selling medicine and other healthcare products through online mode. The concept is termed e-pharmacy or online medicine. Over a short period, e-pharmacy has attracted significant attention from consumer and Venture Capital funding. Similarly, to regulate the busin...