Data and analytics today are playing a major role in the organization’s growth. Stakeholders in a business environment such as companies, investors, and individuals deal with some or other kind of data in their day-to-day life. The data is key to the business prediction that helps to analyze consumer behavior. Companies stores a large amount of data related to their customers and analysis them accordingly to understand the market trends, to make future decisions, and setting strategies and communication that are more personalized. In turn, it helps to improve their performance and position in a highly competitive market, which also ensures growth and ROI.
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