Body Contouring Devices: Understanding the Key Factors Determining the Market Growth and Evolving Trends

Body Contouring is a highly evolving concept in the field of cosmetic dermatology, and the demand for these devices to improve the body’s appearance is growing at an immense rate. Some of the products have demonstrated excellent clinical efficacy and safety. With the rising awareness regarding noninvasive and minimally invasive body contouring procedures, technological advancement, and the launch of new products and devices, the body contouring devices market is gaining momentum. Moreover, some of the key factors, such as the rising prevalence of obesity worldwide due to unhealthy lifestyles, the surge in esthetic consciousness, and improved safety and efficacy of these techniques across the world, are further bolstering the market. As per DelveInsght’s latest projection, the global body contouring devices market is expected to grow at a CAGR of 7.34% during the forecast period (2022 to 2027) and will reach USD 2.25 billion by 2027 from USD 1.40 billion in 2021. To capture the market share and generate revenue, several major MedTech giants are actively working in the domain. 

Body Contouring Devices Overview and Types

Body contouring, also referred to as body sculpting, is the process of changing the shape of an area or treating the extra fat in the body. Moreover, it is being done to enhance the tone and firmness of certain muscles and improve the appearance of cellulite. To get the desired result, several different types of devices are available in the market that can improve the body’s appearance through the removal of excess adipose tissue, particularly in areas in which fat persists despite optimal diet and exercise routine. The technology can also be used for skin tightening. 

Different Body Contouring products are available in the market today to cater various needs. As per the product types, it is categorized mainly into two types, Minimally Invasive and Non-Invasive products. The Non-Invasive Devices comprise radiofrequency body contouring devices, ultrasound body contouring devices, and laser-assisted body contouring devices. Body contouring devices have applications in fat reduction, skin tightening, and others and can be used across different domains, such as hospitals, clinics, and medical spas. Moreover, some of the small devices are available for use at home. 

In the product type segment of the body contouring devices market, non-invasive products hold a significant share due to the various advantages that are associated with these types of products. Similarly, the regulatory authorities have also approved several body contouring devices. Some of the FDA-approved non-invasive body contouring modalities are cryolipolysis, laser, high-intensity focused electromagnetic field, radiofrequency, and high-intensity focused ultrasound. Noninvasive Body Contouring products are safe, cost-effective, and take minimal recovery time. Moreover, as compared to surgical body contouring. They give less pain experience to the patients as the procedures require zero cuts on the skin with low side effects. These products are easy to use and do not disturb the patient’s day-to-day activities. However, these devices do not provide the same results as liposuction, but they are an attractive alternative for patients who do not want the risks or costs associated with surgery. 

Body Contouring Devices Market Driver and Barriers 

The rise in the prevalence of obesity due to unhealthy eating and sedentary lifestyles worldwide is anticipated to bolster the body contouring devices market. Obesity increases the risk of cardiovascular diseases and many other chronic diseases. As per the estimate, globally, about 2.7 billion adults will be overweight in 2025, over 1 billion will be affected by obesity, and 177 million adults will be severely affected by obesity by 2025. The increasing prevalence of obesity worldwide is anticipated to drive the demand for body contouring devices. Besides obesity, the inclination towards aesthetic appearance further increases the device’s demand. Aesthetic appearance is a big factor in enhancing confidence and self-esteem.

However, some of the key aspects, such as high treatment costs, lack of awareness in developing and underdeveloped countries, and the dearth of skilled professionals in remote regions, may hamper the body contouring devices market growth.

Body Contouring Devices – Regional Market Assessment

As per the latest assessment by DelveInsight, North America is estimated to dominate the global body contouring devices market in terms of revenue among all the regions. The rising prevalence of obesity is one of the key factors for the rising demand for body contouring devices. Obesity is the biggest healthcare challenge in the United States. As per the estimate, the United States had about 112,251,000+ and 5,201,000+ cases of adults (<19 years) and children (5–19 years) obesity cases, respectively, in 2022. The overall Obesity market size in the United States was USD 847 million in 2021, which is expected to rise in the upcoming years. The increasing incidence of obesity and overweight will increase the demand for body contouring devices in the market, thereby bolstering the overall market growth of the devices in North America in the upcoming years.

Furthermore, the growth in awareness regarding noninvasive and minimally invasive body contouring procedures will stimulate the demand for devices in North America. As per the estimate, liposuction was the second-most carried-out procedure in the U.S. after breast augmentation, with 270,000+ procedural volumes in 2019. Liposuction is considered one of the most effective procedures for body fat removal. Liposuction is a non-invasive body contouring technique. Overall, the rising demand for minimally invasive or non-invasive methods in the region, the growing number of cases of obesity, and the rise in awareness will propel the overall market of body contouring devices.

Key Companies in the Body Contouring Devices Market 

Due to huge growth opportunities, globally, several major MedTech giants are active in the body contouring devices market. Some of the leading players in the segment include Cynosure, LLC., Allergan Plc, Candela Medical, Lumenis Be Ltd., Bausch & Lomb Incorporated., Alma Lasers, Asclepion Laser Technologies GmbH, Cutera., Erchonia Corporation., InMode Aesthetic Solutions, MicroAire Surgical Instruments, LLC., Sciton, Inc., BTL Group of Companies., LUTRONIC INC., Merz North America, Inc., Fotona, Nouvag AG, Human Med AG, Lynton Lasers Ltd, Venus Concept, among others. Owing to the rising demand and high revenue potential, many new players and startups are expected to enter the body contouring devices market in the coming years. 

Major Clinical, Commercial, and Regulatory Developments in the Body Contouring Devices Market

Several new products have been introduced in the market by MedTech giants. Several products are also under development and are anticipated to launch soon. Similarly, regulatory authorities have also approved new devices in the domain. Some of the noteworthy clinical, commercial, and regulatory developments in the body contouring devices market include:

• In May 2021, Allergan Aesthetics, an AbbVie company, announced the acquisition of Soliton and its newly launched RAP device, further expanding its body contouring portfolio.
• In January 2021, Allergan Aesthetics, an AbbVie company, announced the launch of CoolSculpting® Elite, its next-generation fat reduction system with applicators designed to complement the body’s natural curves. The technology target, freeze, and eliminate treated fat cells. CoolSculpting® Elite is FDA-cleared to treat visible fat bulges in nine areas of the body, including the thigh, abdomen, and flank, along with bra fat, back fat, underneath the buttocks, upper arm, and the submental and submandibular areas.
• In September 2020, Lumenis announced that its revolutionary NuEra Tight with FocalRF technology is now available in Europe and the Middle East. NuEra Tight offers a personalized solution for Fat Reduction, Skin Tightening, Cellulite, and Wrinkle Reduction, all in one device.

Body Contouring Devices Market – Future Analysis and Perspective

Body contouring devices are gaining popularity across the world and among all age groups of people. Moreover, with the growth in the clinical evidence supporting non-invasive body contouring devices, the user’s trust is growing in these devices.

Similarly, several companies are active in the domain to fulfill the growing need for innovative body-toning devices which are clinically safer and effective. To outgrow the competition, many collaborations, mergers, and acquisitions are anticipated to take place in the domain in the upcoming years. The increase in the launch and approvals of new devices and the growth in demand are expected to stimulate the Body Contouring Devices Market immensely.